简介: IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
凯莉·库恩//克里斯汀·芭伦斯基//辛西娅·尼克松//摩根·斯佩克特//路易莎·雅格布森//丹妮·本顿//泰莎·法米加//哈里·理查森//布莱克·里特森//本·阿勒斯//阿什莉·阿特金森//迪伦·贝克/ Victoria Clare/ Jordan Donica//杰西卡·弗朗西斯·杜克斯//丽莎盖伊·汉密尔顿//比尔·坎普//梅里特·韦弗//莱斯利·格塞斯/ Paul L. Nolan//哈蒂·莫拉汉//安德列·马丁/ John Conlee/